Professional and Academic Skills

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• formulate an evidence-based review of inclusive, ethical and sustainable professional development opportunities

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• challenges related to the use of academic and professional digital technologies, materials or frameworks in arts and cultural leadership

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• employ relevant methods and techniques to experiment with and model academic and professional technologies, materials or frameworks

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Conduct a critical self-evaluation, using academic models and frameworks to identify and evaluate your own strengths, weaknesses, skills, interests and aspirations with regard to your employability within the global advertising and branding industry (or related job market).

During this module students will be introduced to a new topic every week and will have the opportunity to practice the newly acquired knowledge weekly in seminars by applying concepts to career planning and assignment writing. Students will receive constructive formative feedback during seminars.

Academic Study Skills

• Documents, sources, citing and referencing
• Selecting sources and critical analysis of literature
• Academic Integrity & Academic Misconduct
• Reflective writing
• Literature review

Professional Skills

• Roles, Models, Evaluation and Organisational Culture
• Dream Job and CV
• Covering letter and job interview
• Industry-specific self-preparation and employability skills
• Time management and project planning

Teaching methods and learning activities may include:

• Lectures
• Seminars
• Project briefings
• Peer group learning
• One-to-one tutorials
• Group tutorials and class discussions
• Group projects
• Formative collaborative tasks
• Case study analysis
• University and school resource based learning
• Independent study, reading and research

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Class verbal responses

• Assessment Type: Formative
• Feedback: Written and verbal feedback
• Final Assessment: No
• Group Work: Yes

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.