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University of Southampton Malaysia

BSc Marketing

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques.

Students will spend three years in Malaysia and graduate with a University of Southampton degree after successful completion.

Introducing your degree

The BSc Marketing programme is designed to have a balance between theory and creativity; it provides students with up-to-date knowledge of marketing that is grounded in marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media.

With this course you can:

  • get hands-on experience by running real digital campaigns for organisations
  • learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
  • develop an understanding of how to measure the success of marketing efforts in different types of companies
  • get skills in related topics such as accounting, analytics and strategy
  • learn how to use the latest marketing software and tools

Changes due to COVID-19

Any future COVID-related restrictions could mean we might have to change the way parts of our teaching and learning take place.

We are working hard to plan for a number of possible scenarios. This means that some of the information on this course page may be subject to change.

Accreditation

This degree is accredited by:

  • The Institute of Direct and Digital Marketing
  • Association to Advance Collegiate Schools of Business (AACSB)

Typical entry requirements

Entry Qualifications for Undergraduate Courses

Successful applicants typically have AAB A-levels or equivalent. Offers typically exclude General Studies.

The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects:

  • Applied subjects
  • Art: including Design, Fine Art, Photography, Textiles
  • Communication Studies
  • Communication and Culture
  • Creative Media
  • Creative Writing
  • Critical Thinking
  • Dance
  • Drama
  • Film Studies
  • Health & Social Care
  • Home Economics
  • Hospitality and Supervision
  • ICT/IT
  • Leisure Studies
  • Media Studies
  • Music Technology
  • Outdoor Education
  • PE
  • Performing Arts
  • Public Services
  • Sports Studies/Science
  • Theatre Studies
  • Travel & Tourism
  • World Development

Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects.

The equivalent to that would be:

Award Qualification
A-level AAB excluding General Studies, with Mathematics (minimum Grade 6/B) in
GCSE/SPM
IB Diploma Pass with 34 points overall, 17 at Higher Level, including Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM
STPM A-A-B excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM
UEC AAAAA, with Mathematics (minimum grade 6/B) in GCSE/SPM/UEC
Foundation Year Foundation Year programmes from the other institutions will be considered on a case-by-case basis

Other equivalent qualifications (including international qualifications) will be considered, please contact a UoSM education counsellor or your preferred agent to understand more.

English language requirements

IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent.

Please CLICK HERE for the current English language requirements, a list of qualifications and tests the University of Southampton recognises and a list of exempt countries.

Selection process:

As well as 'A' levels (as awarded in the UK secondary education system) we will accept an equivalent standard in other qualifications approved by the University for entry to our courses.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Typical course content

You can  find module information here

Year 1

Core [?]
A core module is a module which must be taken and passed.

You must study and pass these core modules in year 1:

MANG1015 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Introduction to Marketing
MANG1023 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Strategic Marketing Decisions
Compulsory

You must take the following compulsory modules in year 1:

MANG1003 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Introduction to Management
MANG1004 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Introduction to Accounting and Financial Control
MANG1007 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Management Analysis
MANG1022 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Technologies that shaped the Business World: Digital Age

Students are assigned to MANG1007 or MANG1019 depending on Math entry grades

Optional
ECON1001 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Foundations of Microeconomics
MANG1021 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Ideas that Shaped the Business World 2: Markets and Consumers
MANG1020 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Ideas that Shaped the Business World 1: Government and Society
MANG1014 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Commercial Law
MANG1017 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Key Skills for Business

Year 2

Core [?]
A core module is a module which must be taken and passed.

You must study and pass these core modules in year 2:

MANG2070 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Digital Marketing
MANG2043 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Analytics for Marketing
Compulsory

You must take the following compulsory modules in year 2:

MANG2064 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Business Research
MANG2045 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Services Value for Digital Managers
MANG2044 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Marketing Communications and Media Management
Optional

You can choose from the following optional modules in year 2:

MANG2061 Organisational Effectiveness

MANG2069 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Making Successful Decisions
ENTR2001 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Entrepreneurial Management
MANG2011 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Human Resource Management
MANG2041 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Management Ethics

Year 3

Core [?]
A core module is a module which must be taken and passed.

You must study and pass these core modules in year 3:

MANG3056 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Data Mining for Marketing
MANG3052 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Digital Marketing: Engaging with the Customer
Optional

You can choose from the following optional modules in year 3:

MANG3029 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Corporate Social Responsibility and Sustainable Business

MANG3032 Risk Management

MANG3034 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Project Management

ENTR3002 New Venture Development (Pre-Req ENTR2001)

Compulsory
MANG3025 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 30
Dissertation
MANG3057 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Measuring Marketing Effectiveness
MANG3077 Credit [?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
: 15
Marketing Simulation

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Tuition fees

Year of study Mode of study Malaysian: International
2023 Full-time RM38,500 RM44,660
View Course Fees

Scholarships and bursaries are available at the University of Southampton Malaysia

Funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk .

You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market. This is an area where the industry is facing significant skills shortages.

Possible roles include

  • Marketing manager
  • Digital account manager
  • Brand manager
  • Social media manager
  • Consumer data analyst
  • Marketing consultant

Careers services at Southampton
Our Careers and Employability Service will support you in Malaysia via Microsoft Teams throughout your time as a student and for up to 5 years after graduation. This support includes:

  • CV and interview skills and workshops
  • networking events
  • careers fairs attended by top employers
  • study abroad and summer school opportunities

The learning activities for this course include the following:

  • lectures
  • classes and tutorials
  • independent learning (studying on your own)

Support for your studies

You'll be supported by a personal academic tutor and have access to a senior tutor.

How you’ll spend your study time

Your scheduled learning, teaching and independent study, year by year.

How we’ll assess you

We’ll assess you using:

  • dissertations
  • individual and group projects
  • written exams

Breakdown of study time and assessment

Proportion of time spent in scheduled learning, teaching and independent study
Learning, teaching and assessment stage 1 2 3
Scheduled learning & teaching study 19% 22% 23%
Independent study 81% 78% 71%
Placement study 0% 0% 0%
Proportion of assessment by method
Learning, teaching and assessment stage 1 2 3
Written exam assessment 39% 39% 37%
Practical exam assessment 53% 10% 16%
Coursework assessment 8% 52% 47%

Study Locations

University of Southampton Malaysia

Malaysia campus

UoSM's new campus provides first class teaching with ample learning sp... Find out more

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