Dr Denise Baden, Associate Professor at Southampton Business School, is shaping the way in which hairdressers work in order to bring sustainable and environmentally friendly beauty practices into the salon and beyond.
Her prize-winning work has changed the way hairdressing apprentices are trained, and has also introduced a new online sustainable salon certification for salons and stylists.
Denise said:
“Acting on our recommendations, hairdressers are now taught to shampoo once instead of twice, which is a massive saving in water and energy.”
This story is one of many of our Research Highlights articles, all of which demonstrate how the work that goes on right here at Southampton is impacting and improving the world around us.
Read the full article here to find out more about Denise’s research.
