Marketing Simulation

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• plan, implement and evaluate marketing decision (including areas such as segmentation, targeting and positioning, production planning, pricing, product management, communications, and distribution channels).
• critically evaluate marketing decisions in the context of a marketing simulation game;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• work effectively as part of a marketing team to discuss, plan and implement complex marketing strategies. As a result of this, students will be able to demonstrate their interpersonal skills and their value as a team player;
• demonstrate effective communications.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the concepts and techniques that are required for the effective implementation of the core marketing disciplines in contemporary organisations;
• the decisions faced by organisations and the techniques and approaches that support the development of marketing across a broad range of functional areas.

The module will feature the following topics:

• Marketing decision making as part of a team in the context of the marketing simulation game;
• Integrating managerial practice and theoretical concepts covered in module lectures and previous learning programme;
• Planning, implementing and evaluating marketing decisions in the various business areas (e.g., segmentation, targeting and positioning; pricing; product management, communications, distribution channels; production planning).
• Choosing and interpreting market research information for decision making.

The module will feature the following topics:

• Marketing decision making as part of a team in the context of the marketing simulation game;
• Integrating managerial practice and theoretical concepts covered in module lectures and previous learning programme;
• Planning, implementing and evaluating marketing decisions in the various business areas (e.g., segmentation, targeting and positioning; pricing; product management, communications, distribution channels; production planning).
• Choosing and interpreting market research information for decision making.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Lectures and Seminars

• Assessment Type: Formative
• Feedback: Formative feedback will be provided to students during seminars and lecture sessions, during office hours appointments, or during email communication with the module leader
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.