Dr. Iain Brown is the Head of Data Science for Northern Europe and an Adjunct Professor of Marketing Data Science at the University of Southampton. His expertise lies in the application of AI, Machine Learning, and Deep Learning across various sectors. Currently, he leads the Data Science team in Northern Europe, focusing on innovative data science culture and strategic business analytics.
Dr. Brown's research centres around leveraging AI and Machine Learning for business analytics and risk management. He focuses on the practical application of these technologies in various sectors, emphasizing their role in strategic decision-making and operational efficiency.
As an Adjunct Professor, Dr. Brown teaches Marketing Data Science at the University of Southampton. He brings his extensive experience in data science to the classroom, focusing on the application of AI and analytics in marketing. His teaching methods are informed by his practical experience in the industry and his academic research.
Dr. Brown has over a decade of experience in data science, contributing to the field through public speaking, authorship, and teaching. His career includes roles at SAS, Lloyds Banking Group, and the University of Southampton, where he has led data science initiatives and applied analytical methods in risk management and marketing analytics.