Module overview
This module enables you to develop your work from experimentation to the production of synthesised outcomes. You will direct and realise your ideas through forms of visual presentation and structure that are relevant to the concepts and practical requirements of your project/professional negotiated project and subject area.
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The principles and practices necessary to work at a professional level in; graphic arts and graphic design projects
- The creative, social and cultural contexts related to your practice
- A range of methods and creative strategies for project development;
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- Apply technical and academic skills with confidence and in a way appropriate to the realisation of your ideas
- Be sophisticated in the selection and use of your media or material
- Select and communicate ambitious ideas through visual means
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Manage your own learning and work independently
- Communicate in arrange of forms appropriate to your audience
- Select, plan, and present your work to a professional standard
- Utilise established techniques of analysis and enquiry
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Select and refine materials, media and processes planning solutions to practical and theoretical problems
- Apply a critical approach to your work and its relationship to contemporary contexts and practices;
- Appreciate the uncertainty, ambiguity and limits of creativity in developing your final project
Syllabus
This module focuses on the production of synthesised outcomes. You will direct and realise your ideas through forms of visual presentation and structure that are relevant to the concepts and practical requirements of your project in the graphic arts and graphic design area. Through evaluation and selection of your work for an exhibition, this module focuses on planning and producing work that is critically informed. The module represents the culmination of your study. Accordingly you will be guided to combine and apply the knowledge and understanding acquired in all elements of the design projects you have worked on throughout the programme but in particular the ideas and concepts developed during the Graphic Arts module in Semester 1 towards the completion of your submission for assessment.
Learning and Teaching
Teaching and learning methods
Teaching methods include
- Seminars
- tutorials
- group critiques
- workshops
Learning activities include
- seminars
- group critiques
- group and individual tutorials
- peer group learning
- Self-evaluation
- Exhibition
Type | Hours |
---|---|
Teaching | 72 |
Independent Study | 378 |
Total study time | 450 |
Resources & Reading list
Internet Resources
The Academic Skills Library page for study skills support.
Harvard citing and referencing support including citethemright online resource.
Textbooks
Collins, T. ((2014)). 100 ways to create a great ad.. London:: Laurence King.
Eskilson, S. ((2007)). Graphic design: A new history.. London:: Laurence King.
Brereton, R. ( (2011)). Cut & Paste 21st Century Collage.. London:: Laurence King.
Clarke, M. ((2007)). Verbalising the Visual, Translating art & design into words.. London:: AVA Publishing.
Gray, C & Malins, J. ((2004)). Visualizing Research: A guide to the research Process in Art and Design.. Hampshire:: Ashgate Publishing.
Bourdieu, P. ((1984)). Distinction: A social critique of the Judgement of Taste.. Routledge & Kegan Paul Ltd.
Dabner, D., & Stewart, S. (n.d.). (2014). Graphic design school: A foundation course for graphic designers working in print, moving image and digital media,. Thames and Hudson Ltd.
Barry, P (2012). The advertising concept book: Think now, design late: A complete guide to creative ideas, strategies and campaigns. London:: Thames & Hudson.
Hebdige, D. ((1984)). Subculture: The Meaning of Style.. London:: Methuen & Co. Ltd.
Cummings, N, Lewandowska, M. ( (2000)). The Value of Things. Birkhauser.
Bono, E. ((1990)). Lateral thinking: A textbook of creativity ([New ed.).. London:: Penguin.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Portfolio Development
- Assessment Type: Formative
- Feedback: The purpose of formative feedback is to enhance your learning, help you understand how your work is developing and how you can improve it in the future. There are no marks attached to formative assessment and it will not count towards your final mark. You will receive feedback through seminars, tutorials and critiques. You will also receive a Formative Assessment Feedback Sheet with written comments.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Exhibition | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Exhibition | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Exhibition | 100% |
Repeat Information
Repeat type: Internal