Module overview
This module sets out to introduce you to the advertising process from initial client briefing, through to the generation of ideas and concepts in response to that brief and concluding with the presentation of those solutions to the client in a manner that will simulate an ‘agency pitch’.
Weekly online study resources covering the key stages of this process will precede an intensive 4-day workshop comprising of a simulated client/agency roleplay activity that will engage you in a fully immersive learning environment that will enable you to experience the various aspects and challenges of the client/agency relationship.
During the workshop, you will work within small student groups, undertaking the role of an advertising agency.
In this role, you will learn how to interpret a client brief, develop it into a creative brief, generate creative ideas that are strategically sound, and present those ideas to the client.
The workshop will provide a ‘safe’ environment to experience the challenges of working with a client and producing creative work to a deadline, together with the responsibility and accountability, that accompanies your role as part of the advertising agency.
The module will prepare you to reflect on the workshop experience, together with the knowledge and understanding you have from gained from the learning activities overall and considerations that have been given to achieving advertising and branding solutions that are ethical and sustainable.