Module overview
The aim of the course unit is to introduce students to the process of entrepreneurship and to the nature of entrepreneurial opportunity. You will explore the unique challenges that entrepreneurs face in identifying opportunity, creating new ideas and validating them with potential customers or users.
Linked modules
Pre Requisites: MANG1003 or MANG1048 or MANG1049
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- evaluate market opportunity, specifically in entrepreneurship;
- design and apply a rigorous method for testing and validating new entrepreneurial ideas.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- plan and control effectively for successful completion of a personal workload;
- communicate effectively, in both oral and written form, using and justifying argument within reports, presentations and debates.
- use a wide range of information sources requiring the development of bibliographic skills;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- identifying and evaluating entrepreneurial opportunity;
- prototyping, validation and initial market testing as applied to entrepreneurship.
Syllabus
- The nature of entrepreneurial management.
- The nature of entrepreneurs and entrepreneurial behaviour.
- Understanding and identifying entrepreneurial opportunity.
- Prototyping and idea development .
- Validation and testing entrepreneurial ideas.
- Developing strategies for growth.
- The social dimension of entrepreneurship.
- Leadership and management for entrepreneurial enterprise.
- The concept of corporate entrepreneurship and intrapreneurship
Learning and Teaching
Teaching and learning methods
Teaching methods include:
The teaching methods are primarily the lecture and seminar. Student participation, small group activities, short case studies and other teaching methods will be integrated in the lectures as warranted. Lectures will be supported by activity-based seminars and will include the use of videos, case studies, and guest speakers.
Learning activities include:
Lectures, activity-based seminars, case studies, private study and coursework.
Type | Hours |
---|---|
Revision | 25 |
Preparation for scheduled sessions | 10 |
Lecture | 24 |
Follow-up work | 10 |
Completion of assessment task | 30 |
Wider reading or practice | 40 |
Tutorial | 11 |
Total study time | 150 |
Resources & Reading list
Textbooks
Kirby (2003). Entrepreneurship. McGraw-Hill.
Burns (2016). Entrepreneurship and Small Business. Start up, growth and maturity. Palgrave Macmillan Limited.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class formative opportunities
- Assessment Type: Formative
- Feedback: Class presentations of their coursework where they receive formative feedback before finalizing their group assignment. Discussion of core concepts and debates during the second hour of lectures and during classes Opportunities for all students to discuss the content on a 1-2-1 basis with tutors as well as with the module coordinator.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Group presentation | 30% |
Exam | 70% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Exam | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Exam | 100% |
Repeat Information
Repeat type: Internal & External