Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Dr Tugra Akarsu

Lecturer in Marketing

Research interests

  • Sensory marketing
  • Digital marketing
  • Sharing economy

Accepting applications from PhD students

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Dr Yuanming Qiu

Lecturer in Digital and Data Driven Mktg

Research interests

  • Digital marketing (social media engagement)
  • Consumer boycott
  • Forecasting research
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Dr Yuanyi Xu

Lecturer in Marketing

Research interests

  • Consumer Identity and Identity Threat
  • Goals, Motivations, and Individual Differences
  • Symbolic Consumption

Accepting applications from PhD students

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Miss Yunke Huang

Connect with Yunke

Mr Zhilin Cai

Research interests

  • Digital Marketing
  • Consumer behaviour
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Ms Zhixuan Liu

Research interests

  • Consumer Behaviour
  • Marketing Technology
  • Consumer Psychology
Connect with Zhixuan