Module overview
In this module, you will critically evaluate and analyse a variety of literature dealing with contemporary issues in fashion marketing and branding, relevant theories and a range of research methods. You will develop a focused research proposal for your final project work on an important area within contemporary fashion marketing and branding. You will have opportunities to engage with a range of library sources to help you form a clear and focused research purpose while incorporating inclusive, ethical and sustainable practices that will help you to develop your own professional career. Additionally, you will learn to apply personal and professional organisational and self-management attributes associated with effective research and professional practice.
Aims and Objectives
Learning Outcomes
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- identify, evaluate and apply relevant fashion marketing and branding concepts, theories and frameworks to support your research proposal
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- engage with inclusive, ethical and sustainability practices in designing a project that advances your professional development
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- formulate for the Final Project module a project design that demonstrates originality in project management techniques and research methods
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how to evaluate and select appropriate methods in formulating an ethically rigorous project design that advances current ideas and debates related to fashion marketing and branding.
Syllabus
This module will help you to explore and develop your understanding of academic and professional literacy skills, criticality and cognitive flexibility as you design and present a research proposal within the context of fashion marketing and branding. This proposal is preparation for the final project and is aligned with previous learning objectives gained in Semesters 1 and 2, and will include the following:
- Research aims and research question formulation suitable for a large project
- Critical and systematic literature review of relevant sources, both academic and non-academic, within fashion marketing and branding
- Research ethics and principles in the application of robust research techniques that emphasise rigour including reliability, validity, dependability and credibility
- Overview of a variety of relevant research methods in the fashion industry that are inclusive, ethical and sustainable
- Review of appropriate analytical frameworks
- Data presentation techniques
Learning and Teaching
Teaching and learning methods
Teaching methods may include:
- Lectures
- Interactive workshops
- Tutor-led seminars
- Student-led seminars
- Case study analysis
- Reflective practice activities
Learning methods, including independent learning during non-contact time may include:
- Reflection on feedback
- Evaluation of feedback
- Group tasks
- Independent research
- Peer group learning
- Problem-solving activities
- Seminar discussions and debate
- Student presentations
| Type | Hours |
|---|---|
| Private study hours | 126 |
| Teaching | 24 |
| Total study time | 150 |
Resources & Reading list
General Resources
Other Online University General Resources:. 1. The Student Hub for advice and support 24/7 General Resource Description: https://www.southampton...dentservices/index.page 2. I-Solutions for digital support General Resource Description: https://www.southampton...ons/students/index.page 3. JISC Digital Capabilities General Resource Description: https://sotonac.sharepo...Student-Help-Guide.aspx 4. Virtual Learning Environment and VPN General Resource Description: https://sotonac.sharepo...VirtualEnvironment.aspx https://knowledgenow.so...c.uk/Articles/KB0011610 5. Library General Resource Description: https://library.soton.ac.uk/homepage 6. The Academic Skills Library page for study skills support: General Resource Description: http://library.soton.ac.uk/sash 7. LinkedIn Learning General Resource Description: https://sotonac.sharepo...InLearningatSouthampton 8. Digital Learning resource for students to access digital support General Resource Description: https://www.southampton...tal-learning/index.page 9. Academic Integrity issues: General Resource Description: http://library.soton.ac...t-is-academic-integrity 10. Harvard citing and referencing systems, including cite-them-right online resource: General Resource Description: http://library.soton.ac.uk/sash/referencing
Textbooks
Deborah S. Carr; Elizabeth Heger Boyle; Benjamin Cornwell; Shelley Joyce Correll; Robert Crosnoe; Jeremy Freese; Mary C. Waters (2018). The art and science of social research .
Naresh K. Malhotra (2020). Marketing Research: an applied orientation.
John W. Creswell; J. David Creswell (2018). Research design: qualitative, quantitative & mixed methods approaches.
Matthew B. Miles; A. M. Huberman; Johnny Saldaña (2020). Qualitative data analysis: a methods sourcebook.
Saunders, M.N.K, Lewis, P. and Thornhill, A. (2023). Research Methods for Business Students.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class activities
- Assessment Type: Formative
- Feedback: Feedback and feed-forward will be given on the in-class activities throughout the semester
- Final Assessment: No
- Group Work: Yes
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Proposal | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Proposal | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Proposal | 100% |