Fashion Consumer and Industry Insights

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically interpret different sources and bodies of knowledge to advance ethical and sustainability responsibilities practices related to fashion marketing and branding.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• use self-reflection to consider inclusive, ethical and sustainable professional development opportunities

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• identify and evaluate key global fashion marketing, branding and consumer issues and trends and their impact on strategy development and fashion consumer behaviour.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to identify and evaluate complex fashion marketing and branding sector issues and problems.

This module will explore the dynamic landscape of fashion marketing and branding through a comprehensive examination of key issues and emerging trends. You will be introduced to trend forecasting methodologies to anticipate future consumer preferences and behaviour, and gain valuable market insights essential for strategic decision-making in the fashion industry. You will analyse current market trends to understand their impact on consumer behaviour and industry dynamics. Indicative content includes

• Fashion consumer insights and trends
• Key issues and trends in fashion marketing and branding
• Trend forecasting
• Market insights
• Market trends

The module will explore fashion consumer behaviour, focusing on the evolving dynamics of sustainable fashion consumption. You will examine how consumer behaviour influences and is influenced by sustainable practices within the fashion industry. Ethical considerations in fashion, including supply chain transparency and social responsibility, will be critically analysed. Through case studies and theoretical frameworks, you will gain insights into the ethical complexities of the fashion industry. Key areas to be explored include

• Fashion consumer behaviour
• Consumer behaviour and sustainable fashion consumption
• Ethical issues in the fashion industry

You will gain insights into business operations within the fashion industry, including strategic planning and market analysis. You will explore various career pathways and opportunities in fashion marketing and branding, with a focus on the interaction between marketing strategies and overall business objectives. You will be enabled to develop your professional profile through practical exercises and industry-relevant projects, enhancing your ability to effectively market fashion products and brands in a competitive global market. This will include content such as

• Business insights
• Careers in fashion marketing and branding
• Marketing and branding interaction within the business
• Development of a professional profile

Teaching methods may include:

• Lectures
• Interactive digital workshops
• Tutor-led seminars
• Case study analysis

Learning methods, including independent learning during non-contact time may include:

• Reflection on feedback
• Evaluation of feedback
• Group tasks
• Independent research
• Peer group learning
• Problem-solving activities
• Class discussion and debate
• Presentations

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-class activities

• Assessment Type: Formative
• Feedback: Feedback and feed-forward will be given on the in-class activities throughout the semester
• Final Assessment: No
• Group Work: Yes

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.