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Courses / Modules / ARTD6239 Strategic Fashion Management and Marketing

Strategic Fashion Management and Marketing

When you'll study it
Semester 2
CATS points
30
ECTS points
15
Level
Level 7
Module lead
Shahina Pervin
Academic year
2025-26

Module overview

The module is designed to develop an appreciation of the role of management and the management of marketing functions in the modern organisation. The contribution of marketing to organisational performance in increasingly competitive and rapidly changing environment will be addressed. The module will focus on what being market-oriented means in practice to fashion organisations. The module will take a strategic orientation and introduce students to the theories, concepts, models, techniques, and current best-practices for developing and implementing management marketing strategies.