Module overview
The module is designed to develop an appreciation of the role of management and the management of marketing functions in the modern organisation. The contribution of marketing to organisational performance in increasingly competitive and rapidly changing environment will be addressed. The module will focus on what being market-oriented means in practice to fashion organisations. The module will take a strategic orientation and introduce students to the theories, concepts, models, techniques, and current best-practices for developing and implementing management marketing strategies.
Aims and Objectives
Learning Outcomes
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- Demonstrate advanced level knowledge of strategic fashion management principles and apply advanced marketing theories and practices to effectively address global fashion market trends.
- Apply project management skills and advanced knowledge of strategic fashion management and marketing communications to create innovative fashion marketing campaigns in a compelling and professional manner.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- design and create an assessment output that demonstrates creative problem-solving and effective communication techniques
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- use inclusive, ethical and sustainable practices to design and evaluate an assessment output evidencing project management techniques and research methods
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how different organisations, communities and individuals employ inclusive, ethical and sustainability practices to address current and future challenges related to fashion management
Syllabus
Management in the Modern Fashion Organisation
The Management Strategy Process
Technology & Sustainability Management
Market Dynamics and Competitive Strategy
Customer Analysis
Marketing Strategy
Marketing Communications
Learning and Teaching
Teaching and learning methods
Teaching and Learning Methods
Teaching Methods include:
- Lectures
- Tutor-led seminars
- Tutorials
- Case study analysis
- Visiting lecturers
- Digital Skills Workshops
Learning activities include
- Independent learning, including reflection and evaluation of feedback
- Group projects
- Role-playing activities
- Problem-solving activities
- Independent research
- Peer-group learning
- Class discussions
- Presentations
Type | Hours |
---|---|
Teaching | 48 |
Private study hours | 252 |
Total study time | 300 |
Resources & Reading list
Internet Resources
Journal of Global Fashion Marketing.
Textbooks
Bazaki, E., and Wanick, V (2023). Reinventing Fashion Retailing. Palgrave Macmillan.
Roncha, A., Radclyffe-Thomas, N. and Gee, L (14 Nov 2024). Fashion Management A strategic Approach. Bloomsbury Publishing.
Ghebreab, S. and Heal, S (2023). Responsible Fashion Business in Practice: Sustainable Concepts and Cases across the Fashion Industry (Mastering Fashion Management). Routedge.
Henninger, E., Niinimäki, K., Blazquez, M., and Jones, C (2022). Sustainable Fashion Managemnet. Routledge.
Moon, J. (2000). Reflection in Learning and Professional Development. Routledge.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Coursework
- Assessment Type: Formative
- Feedback: Ongoing feedback provided through homework, tutorials, seminar, and survey, peer feedback, group discussion etc.
- Final Assessment: No
- Group Work: Yes
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 30% |
Illustrated report | 70% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Illustrated report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Individual Digital Presentation | 30% |
Illustrated report | 70% |