Final Major Project (Luxury Brand Management)

Learning Outcomes

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• evaluate and construct a critical understanding of the idea of luxury through the effective use of luxury data and qualitative business sources
• formulate complex ideas and strategic recommendations of luxury business and marketing through a critical exploration of the luxury sector

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the inclusive, ethical and sustainability responsibilities for future developments related to luxury brand management.
• how to question current ideas and debates and contexts related to luxury brand management to construct new insights

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• advance critical awareness of inclusive, ethical and sustainable practices related to luxury brand management.
• synthesise and create through data, information, methods and techniques a project that creates original outputs

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• create a project that demonstrates creative problem-solving and effective communication techniques
• critically reflect on inclusive, ethical and sustainable professional development opportunities

The aim of this module is to promote a concentrated period of independent study which leads to the completion of a final project.

The module aims to bring together previous learning from the other course modules.

This module gives you the opportunity to undertake a substantial self-managed piece of research in your area of interest related to luxury brand management and marketing.

Preparatory lecture and seminars will be followed by a supervision period of one-to-one tutorials where your tutor will advise and guide you in a manner that will enable you to independently apply the academic skills you have acquired.

Teaching methods include:

Tutor guidance

Seminars

Lectures

Learning activities include:

Independent Study (reading material as directed by tutor, analysing material, writing up notes, reflecting on feedback, conducting research where appropriate, analysing results and writing up the final project)

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Supervision sessions

• Assessment Type: Formative
• Feedback: Verbal and written feedback will be provided appropriately throughout the process
• Final Assessment:
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.