Module overview
The Design process and Innovation module introduces you to the design processes and strategic thinking to survive in a competitive global market. The determination and critical understanding of the market environment from a macro and micro perspective will determine the success of a product or service, considering the product functions, design and quality, the consumer needs, the development of research and innovation and the positioning of the product. Stakeholders are considered, along with the total value creation that feeds into global market share. The module will explore how each are interdependent and how market research impacts on decision making in the process.
You will be introduced to key principles and business frameworks that are employed in industry to formulate decisions and set strategic plans in the context of strategic marketing. The competitive landscape is continually evolving and changing so against the macro context you will analyse research studies and market intelligence from live resources to inform your strategic decisions in respect to planning production, design, sales and distribution with resource and budget allocation. Alongside the strategic market planning the product planning is also key. Design Process Module will work through new product development processes from idea generation to product development, testing and launch to full conclusinon of whether a product should be continued or discontinued in the market. Quality Management and intellectual property rights will also be considered to fully comprehend all the elements that make up a products unique selling proposition.
As part of this module you will have the opportunity to work in groups and present core ideas and product planning strategies and reflect on successes in your ideas as a Live task.
As part of the assessment you will be expected to create professional presentations outlining the full scope of product planning using current market data and creating financial overviews.