Module overview
The module aims to review the main concepts, methods and tools which are used in the strategy of building luxury businesses. Strategies such as media, law, visual merchandising, the supply chain and luxury marketing are explored to develop the application of key strategic theoretical tools to real-life situations, from a management, organisational and creative context.
The perspective of this module is for a luxury manager to understand the realities and practices of managing and subsequently maximising the overall performance of luxury organisations.
The module analyses the key factors and drivers of an organisation’s performance and identifies external and internal changes that may affect performances. Issues such as globalisation, innovation, entrepreneurship as well as leadership and the practice of strategy in a luxury context are considered.