The Business of Luxury

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• design and create an assessment output that demonstrates creative problem-solving and effective communication techniques

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how different organisations, communities and individuals employ inclusive, ethical and sustainability practices to address current and future challenges related to luxury brand management.

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• critically evaluate and identify the key emerging themes impacting the luxury market to create luxury management and marketing strategies

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• use inclusive, ethical and sustainable practices to design and evaluate an assessment output evidencing project management techniques and research methods

Understanding key theories of strategy and their application to the luxury industry.

• Undertaking real life luxury management consultancy projects.
• Understanding and investigating opportunities and scenarios available to luxury brands.
• Developing strategic management and marketing thinking.
• Understanding the macro and micro environment within which luxury brands operate.
• Understanding of design and creativity in a luxury context.

Teaching methods include:

• Lectures
• Tutorials/Seminars
• Case studies
• Class discussions
• Presentations
• Group surgeries

Learning activities include:

• Case studies
• Role play
• In-class discussions
• Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics, guided reading)

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Group presentation

• Assessment Type: Formative
• Feedback: Written and verbal feedback
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.