Module overview
This module requires you to reflect on and employ your insights, skills and experiences from across the programme to complete an independent project that evaluates and advances research relating to fashion marketing and branding issues and practices, and your professional development. You may employ collaborative approaches to engage with relevant academic staff and research groups, the programme partnership network and peers to explore and undertake an independent project. There will be flexibility to select a project and output pathway. You will apply research and project management methods and techniques and demonstrate academic and professional ethical awareness. In integrating theory and practice, your analysis and final output will engage with and extend your understanding of current issues and debates and industry and professional contexts.
On this module you will draw and apply skills and knowledge gained throughout semesters 1 and 2 to produce a major final project. There are two options that you can choose depending on your research focus and career aspirations: (i) research project or (ii) brand analysis and strategic plan proposal.
The research project is an in-depth report on important and contemporary issues within fashion marketing and branding that includes critical analysis of secondary and, if required, primary data, culminating in a series of strategic recommendations for the industry and research. The brand analysis and strategic plan proposal is an in-depth analysis of a fashion brand’s current branding and marketing strategies that includes critical evaluation of its existing practices (e.g. digital marketing, retail or sustainable strategy, etc.) followed by recommendations for strategic brand development in the short, medium and long term.