Teaching and learning methods
Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning.
The lean startup method and its foundations (lean manufacturing, the scientific method) will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to discuss their experiences of applying the Lean Startup methods and their experiences of teamwork.
Guest speakers will be invited to share their experiences with using the Lean Startup method in practice.
An individual report will require students to carry out independent research into the effectiveness of the Lean Startup method in a range of settings, and to critically assess their own group project.
Study time
Type |
Hours |
Lecture |
24 |
Completion of assessment task |
40 |
Independent Study |
50 |
Preparation for scheduled sessions |
26 |
Seminar |
10 |
Total study time |
150 |
Resources & Reading list
Journal Articles
Bortolini, R.F., Cortimiglia M.N., Ferreira Danilevicz M.N., Ghezzi, A. (2018). Lean Startup: a comprehensive historical review. Management Decision.
Blank, S (2013). Why the lean start-up changes everything. Harvard business review, 91(5), pp. 63-72.
Ghezzi, A., & Cavallo, A. (2020). Agile business model innovation in digital entrepreneurship: Lean startup approaches. Journal of business research, 110, pp. 519-537.
Mansoori, Y., Karlsson, T., & Lundqvist, M. (2019). The influence of the lean startup methodology on entrepreneur-coach relationships in the context of a startup accelerator. Technovation, 84, pp. 37-47.
Bocken, N., & Snihur, Y (2020). Lean Startup and the business model: Experimenting for novelty and impact. , 53(4), pp. 101953.
Grimes, M. G (2018). The pivot: How founders respond to feedback through idea and identity work. Academy of Management Journal, 61, pp. 1692-1717.
Shepherd, D. A. & Gruber, M (2020). The lean startup framework: Closing the academic–practitioner divide. Entrepreneurship Theory and Practice.
Yang, X., Sun, S. L., & Zhao, X. (2019). Search and execution: examining the entrepreneurial cognitions behind the lean startup model. Small Business Economics, 52(3), pp. 667-679.
Harms, R., & Schwery, M (2020). Lean startup: Operationalizing lean startup capability and testing its performance implications. Journal of small business management, 58(1), pp. 200-223.
Textbooks
Osterwalder, A. & Pigneur, Y (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Ries, Eric (2011). “The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Publishing.
Blank, S (2007). The four steps to the epiphany: Successful strategies for products that win. John Wiley & Sons.
Gruber, M. & Tal, S (2017). Where to play: 3 steps for discovering your most valuable market opportunities. Pearson.