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Marketing Research

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Tugra Akarsu
Academic year
2025-26

Module overview

This module aims to provide opportunities for you to develop an understanding of marketing research in theory and practice. There are two broad objectives:

(1) to enhance your knowledge of the research process and increase your awareness regarding the challenges associated with research, and

(2) to equip you to conduct your own research, leading towards your dissertation.