Sustainable Marketing

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Apply knowledge of relevant sustainability theories and models to analyse stakeholder behaviour and perceptions.
• Analyse relevant sustainability models, frameworks and insight sources to recommend appropriate marketing activity.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Identify and demonstrate behaviours which endorse sustainable marketing professional practice.
• Communicate ideas and arguments using appropriate and compelling visual and written formats.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Develop a critical understanding of the need for sustainable business and marketing in practice.
• Identify relevant sustainability models, frameworks and insight sources, to aid marketing decision-making.

Module Coverage

This module compares and contrasts a range of sustainable business approaches and marketing activities from prominent organisations, in order for you to be able to make informed recommendations, as a future marketing professional.

Indicative syllabus

Topics covered in this module will include:

• Definitions of sustainability, circularity and social responsibility in marketing.
• Explanation of the importance of sustainable, mutually beneficial and circular practices, for organisations, consumers and society.
• Examples of successful sustainable marketing initiatives (ie adapting marketing practice to be more sustainable, as well as use of marketing to raise awareness of sustainable practice).
• Discussion of the role of marketing in promoting green products and responsible consumption.
• Consideration of the impact of sustainability and social responsibility on brand reputation and consumer trust.

Further details of the 12 weeks of lecture and seminar topics will be provided in the module handbook.

Learning and Teaching Strategy

Teaching and learning methods include:

ïLectures explaining the problems and concepts

ïSeminar small group sessions with student led discussion and application of topics

ïGuided independent study

Through all delivery methods the content and presentation of the module will be accessible and inclusive. Learning activities include:

ïCase study / problem solving activities

ïGuided private study

Summative

This is how we’ll formally assess what you have learned in this module.