Module overview
This module explores emerging markets as important players in the global economy. It introduces theory and practice of doing business in emerging markets and beyond, showing you the unique features of emerging markets and the related opportunities and challenges. You will also learn how firms from developed countries and emerging markets compete in different contexts. Concepts and theories will be applied to analyse case studies.
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Competitive strategies of multinational enterprises and local firms in emerging markets.
- The role of emerging markets in international business;
- The opportunities and challenges for doing business in emerging markets;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Critically reflect on global strategies related to emerging markets.
- Analyse business opportunities and practices in emerging markets;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Use library and other resources effectively, and apply bibliographical skills.
- Demonstrate written communication skills;
- Collect and critically evaluate qualitative and quantitative information;
- Use a wide range of intellectual ideas and analytical thinking to enrich your arguments;
Syllabus
The topics covered in this module will include:
- Characteristics of emerging markets
- The role of emerging markets in the global economy
- Institutional voids
- Competition in emerging markets
- Emerging market multinational enterprises
- Emerging market and innovation
Learning and Teaching
Teaching and learning methods
Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning.
The concepts and theories about emerging markets will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to discuss case studies through applying relevant concepts and theories.
Type | Hours |
---|---|
Seminar | 10 |
Independent Study | 40 |
Lecture | 24 |
Completion of assessment task | 50 |
Preparation for scheduled sessions | 24 |
Total study time | 148 |
Resources & Reading list
Textbooks
Ramamurti, R., and Singh, J. V. (2009). Emerging multinationals in emerging markets. Cambridge University Press.
Govindarajan, V. and Trimble, C. (2012). Reverse innovation: Create far from home, win everywhere. Harvard Business Review Press.
Gonclaves, M., Alves, J., and Arcot R. (2015). Doing business in emerging markets: Roadmap for success. Business Expert Press.
Goncalves, M. and Majlergaard, F. (2016). Leveraging cultural diversity in emerging markets. Business Expert Press.
Grosse, R. (2021). Emerging markets: Strategies for competing in the global value chain. Kogan Page.
Khanna, T., Palepu, K.G., and Bullock, R.J. (2010). Winning in emerging markets: A road map for strategy and execution. Boston. Harvard Business Press.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Repeat Information
Repeat type: Internal & External