Digital Business

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the criteria for the development of a successful digital transformation plan and presentation.
• the rise and development of the concept of digital business;
• the development of competitive advantage through technology;
• contemporary trends and technology in digital businesses;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• identify own personal attributes applicable to project management in digital contexts;
• synthesise, analyse, interpret and evaluate information from a range of sources.
• contribute successfully to a peer work group;
• self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• converse with key stakeholders about issues relevant to the development of digital strategies;
• analyse and interpret different approaches to the development of digital platforms.
• understand how digital technologies can be integrated within businesses in a variety of contexts;

The topics covered in this module will include:

• Defining digital business
• Adopting new digital technology in ‘new’ and ‘traditional’ industry sectors
• Web applications: characteristics, development, and lifecycle
• New trends & technologies (cloud computing, mobile and tablet apps, etc.)
• Embedding new technology in organisations
• Developing competitive advantages through technology
• Communities of practice, diverse venture teams and socio-technical systems needed to create successful digital models
• The creation and development of a digital transformation plan
• Transformation plan presentation; assessment and evaluation.

Teaching methods include:

Lectures, virtual discussions, interactive case studies, problem-solving activities, directed reading, and private/guided study.

Learning activities include:

Introductory lectures

Case study / problem solving activities

In class, virtual debate and discussion

Private study

Use of video and online materials

Development of a digital transformation plan

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-class activities

• Assessment Type: Formative
• Feedback: Formative assessment and feedback will arise from class activities such as problem solving activities, discussions, use of case studies and in-class quizzes.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.