Digital Entrepreneurship

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the development of unique digital business models;
• the skills and resources required for digital entrepreneurship;
• the criteria for the development of a successful digital business plan and business plan presentation.
• the rise and development of the concept of digital entrepreneurship;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• converse with key stakeholders about issues relevant to the development of new digital ventures;
• evaluate, analyse, understand and interpret the activities involved in digital business venturing.
• analyse and interpret different approaches to the creation of digital business models;
• understand opportunity recognition, development and evaluation of digital business ventures in a variety of contexts;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;
• synthesise, analyse, interpret and evaluate information from a range of sources.
• contribute successfully to a peer work group;
• identify own personal attributes applicable to entrepreneurial situations in digital contexts;

The topics covered in this module will include:

• Defining Entrepreneurship
• Defining digital entrepreneurship
• The rise of entrepreneurship in digital spaces
• The sharing economy and the digital business
• Opportunity development, assessment and evaluation
• Developing digital business models that capture value and sustain their competitive advantage
• The digital entrepreneurship environment and the nature of entrepreneurial activity
• Key actors, resources and technologies to facilitate digital entrepreneurship
• Communities of practice, diverse venture teams and socio-technical systems needed to create successful digital models
• Digital businesses role in social and sustainable development
• The creation and development of the business plan

Business plan and business plan presentation; assessment and evaluation.

Teaching methods include:

Lectures, virtual discussions, interactive case studies, problem-solving activities, directed reading, and private/guided study.

Learning activities include

• Introductory lectures
• Case study / problem solving activities
• In class, virtual debate and discussion
• Private study
• Use of video and online materials
• Development of a digital business plan

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-class activities

• Assessment Type: Formative
• Feedback: Formative assessment and feedback will arise from class activities such as problem solving activities, discussions, use of case studies and in-class quizzes.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.