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Marketing Analytics & Visualizations

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Yuanming Qiu
Academic year
2025-26

Module overview

The module will cover some of the most important marketing analytic techniques that you will face as a data analyst, exploring ways to create dynamic synthetic visuals that communicate your analysis to various audiences.