Modules
Courses / Modules / MANG6534 Digital Analytics

Digital Analytics

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Philip Alford
Academic year
2025-26

Module overview

To introduce you to the key concepts of digital analytics in the marketing discipline and how analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marketers now operate.