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Professor Paurav Shukla

Professor of Marketing

Research interests

  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 

More research

Accepting applications from PhD students.

Connect with Paurav

Email: [email protected]

Tel: +44 2380598592

Google Scholar
ORCID
LinkedIn
Twitter

Profile photo 
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Name 
To change your name or prefix title contact Ask HR (opens in new tab)  If you want to update an academic title you'll need to provide evidence e.g. a PhD certificate. The way your name is displayed is automatic and cannot be changed. You can also update your post-nominal letters in Subscribe (opens in a new tab).

Job title 
Raise a request through ServiceNow (opens in a new tab) to change your job title (40 characters maximum) unless you're on the ERE career pathway. If you're on the ERE path you can not change your main job title, but you can request other minor updates through Ask HR (opens in new tab). If you have more than one post only your main job title will display here, but you can add further posts or roles in other sections of your profile.

Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
Add or update your email address, telephone number and postal address in Subscribe (opens in a new tab). Use your University email address for your primary email. 

You can link to your Google Scholar, LinkedIn and Twitter accounts through Pure (opens in a new tab). Select ‘Edit profile’.  In the 'Links' section, use the 'Add link' button. 

ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
Choose to show whether you’re currently accepting PhD applicants or not in Pure (opens in a new tab). Select ‘Edit profile’. In the 'Portal details' section, select 'Yes' or 'No' to indicate your choice. 

About Research Publications Supervision Teaching External roles and responsibilities Biography
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About

Paurav Shukla is Professor of Marketing and Head of Research for the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research interests include cross-cultural consumer behaviour, luxury marketing and branding, health policy and international marketing with a particular focus on emerging markets. He is one of the most cited academic scholars in the past 5 years in the luxury branding domain and is included in the top 2% of scientists globally. Paurav's career began in industry, and he continues to work hand in hand with academic institutions and corporate organizations including not for profit organizations in the capacity of visiting professor, advisor and board of directors. He has published many articles in top-tier academic journals, chapters to edited books, and popular accounts of his work and views appear in mainstream press regularly. He has been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and Africa. 

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.

Update this section in Pure