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Mr Hanjia Duan

Research interests

  • Consumer resistance
  • Sustainable innovation
  • Consumer psychology

More research

Connect with Hanjia

Email: [email protected]

Profile photo 
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Name 
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Job title 
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Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
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You can link to your Google Scholar, LinkedIn and Twitter accounts through Pure (opens in a new tab). Select ‘Edit profile’.  In the 'Links' section, use the 'Add link' button. 

ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
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About Research Publications Supervision Teaching External roles and responsibilities Biography
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About

Hanjia Duan is a postgraduate research student based in Southampton Business School at the University of Southampton. Hanjia Duan’s research focuses on sustainable development and consumer psychology. Sustainable development plays a critical role in the current marketing place for reducing the negative impact on the environment and saving resources on production. However, consumers have a different view of sustainable related products and services. Consumer behaviour shows significant diversity in sustainable development when consumer-facing sustainable development policy, marketing strategy and sustainable products. Hanjia’s current research orientation focuses on consumer psychology to find a better way to establish consumer commitment to sustainable development.

 

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.

Update this section in Pure