Project overview
Research at Southampton Business School has investigated the sustainability of products and practices in the hairdressing industry, and has identified pro-environmental behaviours for hairdressers to adopt and pass on to their clients. This has contributed to environmental benefits and improved economic competitiveness for the UK’s £6.2bn hairdressing industry. In 2019 the project won an £10,000 ESRC Outstanding Impact prize, which Baden used to promote sustainable hair practices overseas, particularly in Malta and Mauritius – two countries that experience acute water shortages.
Staff
Lead researchers
Research outputs
Denise A. Baden, Kate E. Horton & Jordan D. Peel,
2024, Highlights of Sustainability, 3(3)
Type: article
D. Baden & Swarna Prasad,
2016, Journal of Business Ethics, 133(2), 335-349
Type: article