Luxury Brand Management (BA)

We are excited to introduce our new BA Luxury Brand Management degree, designed to equip you with the skills and knowledge needed to excel in the evolving luxury industry. 

On this Luxury Brand Management course, you'll explore the exciting world of luxury products and services, focusing on sustainability, brand strategy, and emerging consumer trends. You'll gain practical experience in managing luxury brands while learning about the growing impact of ethical practices, digital innovation, and personalised luxury customer experiences.

Through modules such as Luxury Innovation & Technology, The Luxury Consumer, and Experiential Luxury, you'll develop a full understanding of luxury and the strategic management skills to help you meet the demands of the industry and equip you for employment success.

Facilities, Resources, and Support

At Winchester School of Art, you will join a vibrant and supportive learning environment. You will be taught by experienced academics and industry professionals who bring real-world insights into the classroom.

Throughout your studies, you will have access to:

• specialist workshops for brand management, digital marketing, and design innovation
• computer-aided design (CAD) suites and other digital resources
• WSA exchange - the Winchester School of Arts enterprise unit
• specialist workshops for luxury brand management, strategy and innovation
• digital workshops held in state of the art facilities

As a Luxury Brand Management student, you will also benefit from:

• collaborative projects with luxury brands, providing real-world experience
• guest lectures and workshops led by industry leaders
• field trips to global luxury hubs, exhibitions and businesses
• access to online and in-person industry events
• opportunities to enter competitions, apply for bursaries, and secure internships
• career development workshops and one-on-one guidance

Career Opportunities

When you graduate, you will be prepared to start a career in luxury brand management across various sectors such as fashion, beauty, automotive, and hospitality. You will develop expertise in areas such as:

• luxury brand management
• product innovation
• luxury digital marketing
• public relations and events for luxury brands
• content creation

Whether you aspire to be a luxury brand manager, a sustainability consultant, or a marketing specialist, this course will provide the foundation you need to thrive in the luxury industry. We also support entrepreneurial ambitions, helping you launch your own ventures or take on freelance opportunities.