Fashion Marketing with Management (BA)

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: [email protected]
Tel: +44(0)23 8059 5000

This programme has been developed in consultation with industry to ensure you’re prepared for a range of fashion business careers.

The core modules give you specialist knowledge and the ability to apply theoretical understanding to real-life situations. You’ll also have a choice of modules in year 2, allowing you to follow your own career interests.

Want more detail? See all the modules in the course.

The learning activities for this course include the following:

• lectures
• classes and tutorials
• independent learning (studying on your own)

Course time

How you'll spend your course time:

Course leader

Jennifer Anyan is the course leader.

You’ll graduate the fashion marketing degree with finely tuned strategic and creative thinking skills, as well as exceptional digital knowledge, giving you an advantage as you enter the job market. This course will prepare you for a range of fashion business roles, including:

• marketing and digital marketing
• communications
• buying
• styling
• PR
• digital commerce
• merchandising
• brand management
• editorial production
• retail management

Many of our graduates have gained places on highly competitive graduate training schemes. They also work for leading fashion brands including: 

• Tom Ford
• John Lewis
• Next
• Mr Porter
• The Fold
• New Look
• Primark
• Arcadia Group

 We focus on your employability throughout your studies by offering:

• ongoing advice from tutors with extensive fashion experience
• careers events to introduce you to potential employers
• collaborative relationships with organisations such as Urban Outfitters, Arcadia and Hampshire Cultural Trust

We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:

• work experience schemes
• CV and interview skills and workshops
• networking events
• careers fairs attended by top employers
• a wealth of volunteering opportunities
• study abroad and summer school opportunities

We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.

Our tutors have strong professional links to industry and will help you to network by arranging guest lectures, company project briefs and visits to leading brands in the UK and overseas.

London is just over an hour away by train, which opens up a wealth of internship opportunities. Students have interned across many different brands, including Tom Ford, Kalmar, Mango, Joseph, River Island, Burberry, Next, Topshop, Net-A-Porter, LK Bennett, Grazia Magazine and Surgery PR.

Our in-house Studio 3015 provides paid design and marketing internships for our graduates.

You can choose to take a year in employment to work in industry between your second and third years of study. It allows you to contextualise your academic studies and build industry networks. Students have worked at different brands including House of Fraser, French Connection and John Lewis. They have worked across a variety of roles including buying and merchandising.

What your fees pay for

Your tuition fees pay for the full cost of tuition and standard exams.

Find out how to:

• pay your tuition fees
• calculate your student finances

Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.

Explore:

• accommodation costs
• living costs
• budgeting advice
• fees, charges, and expenses regulations 

If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.

If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.

Get in touch for advice about student money matters.

You may be able to get a scholarship or grant to help fund your studies.

We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.

The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.

Funding for EU and international students

Find out about funding you could get as an international student.

When you apply use:

• UCAS course code: WN25
• UCAS institution code: S27

Apply for this course

We will assess your application on the strength of your:

• predicted grades
• academic achievements
• personal statement
• academic reference

We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.

We treat and select everyone in line with our Equality and Diversity Statement.

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: [email protected]
Tel: +44(0)23 8059 5000