Business and Marketing for Fashion

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Identify strengths and weaknesses in your academic skills

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Investigate and present a variety of fashion marketing strategies and fashion management processes, improvements and solutions for the Business and Fashion Marketing environment.
• Demonstrate and apply enhancements, modifications or new concepts that include Equitable, Diverse, Inclusive, Ethical and Sustainable Solutions.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Ideas, objects, theories and makers that have informed the discipline in a global context

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Test ideas through critical reflection using a variety of physical and digital sources

Students will be introduced into Business and Marketing frameworks

This module enables you to examine the The Business and Marketing landscape changes, demands and consumer needs. The module will allow you to apply your research and investigation of core Business and Marketing concepts to appropriate fashion brands and/or market levels.. Other areas of study and consideration will include:

1. Business Model Canvas

2. Brand Identity Prism(BIM)

3.Consumer Culture Theory (CCT)

4. Circular Economy Model

5. Sustainable Value Chain Model

6.Corporate Social Responsibility (CSR)

7. Equitable, Diverse, Inclusive and Sustainable models

8. 7Ps model.

9.Distuptive Innovation

10. SWOT, MICRO and MACRO Situational Analysis.

Teaching methods include:

• Project Briefings
• Group tutorials and discussions
• One-to-one tutorials
• Critical Reviews
• Creative workshops
• Visual presentations

Learning activities include:

• Research and concept development workshops
• Creative workshops
• School resource based learning
• Seminars
• Peer group learning
• Group critiques
• Self-assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Portfolio

• Assessment Type: Formative
• Feedback: You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback, contributing to the written summative feedback given at the end of the module.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.