Research Proposal

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to evaluate and select appropriate methods in formulating an ethically rigorous project design that advances current ideas and debates related to global advertising and branding

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• write a research proposal for the Final project that employs appropriate methods to create new understanding and insights into contemporary issues in the field of global advertising and branding

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• formulate for the Final Project module a project design that demonstrates originality in project management techniques and research methods

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• engage with inclusive, ethical and sustainability practices in designing a project that advances your professional development

You will engage with a set of activities which support your academic and information literacy, and lead to the production of a research proposal for your Final Project.

Indicative activities and topics covered:

• Engagement with discipline specific literature
• Using library catalogues and databases
• Reading and writing critically
• Academic Integrity and research ethics
• Designing research questions
• Structuring an argument
• Research design and methodologies
• Methods of analysis (such as content analysis and semiotic analysis)
• Literature reviews
• Research proposal structure
• Timelines and task management
• Research theory

Teaching methods and learning activities include:

• Formal Lectures
• Seminars
• One-to-one tutorials,
• Independent reading and research
• Peer and group discussions
• Student presentations
• Self-assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Individual Poster

• Assessment Type: Formative
• Feedback: Written and verbal feedback
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.