Principles of Luxury

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• demonstrate accurate and effective academic research and communication skills

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically analyse examples and case studies relevant to luxury brand management.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to critically examine academic ideas and debates related to luxury brand management.

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• demonstrate an in depth understanding of creative luxury branding strategies and digital luxury communications, formulating your own idea of luxury today

Understanding the key concepts and principles of luxury brand management and marketing.

Understanding the concepts of luxury segmentation, targeting and positioning.

Organising marketing activities.

Planning strategic level marketing activities/marketing communications campaigns.

Understanding finances and administering the marketing budget.

Strategic application of digital and social media in the luxury environment.

Teaching methods include:

• Lectures
• Tutorials/Seminars
• Case studies
• Class discussions
• Presentations
• Group surgeries

Learning activities include:

• Case studies
• Role play
• In-class discussions
• Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics, guided reading)

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Digital presentation

• Assessment Type: Formative
• Feedback:
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.