Module overview
The business of music is evolving at an accelerating pace. Technological change is driving disruption to models of production, distribution and consumption – and globalising the music industry in ways never seen before. The global music industry, worth billions, is a unique field for exploring issues of innovation, translation between fields, new modes of collaboration, and the interface between the arts and technology. This module introduces you to the global music industry. It takes a practical approach and will introduce you to industry issues such as budgets (income streams and production costs), markets (models and patterns of distribution and consumption), legal aspects (including copyright), and marketing and communications (including social media strategies and data-driven approaches). Our teaching staff and industry guest speakers are all practitioners in the international music industries and will prepare you to enter this dynamic field.