Doctor Fenfang Lin

Dr Fenfang Lin

Lecturer

Research interests

  • Marketing strategy 
  • B2B SMEs branding & Marketing
  • Product innovation

More research

Accepting applications from PhD students.

About

Dr Fenfang Lin is a Lecturer in Marketing within the Southampton Business School at the University of Southampton. She holds a PhD in Marketing from the University of Edinburgh. She is a Fellow of the Higher Education Academy (HEA) and has been the Programme leader for MSc Digital Marketing from 2018 to 2022.