Dr Shahina Pervin

I am currently Teaching on the following MA Fashion Marketing and Branding modules:

• Professional and Academic Skills (PAS)
• Research methods and designing Research Proposal
• Sustainability in Business and Design

I have previously taught on both undergraduate and MA marketing programmes:

• Consumer Behaviour
• Principles of Marketing
• Fashion Marketing
• Strategic Marketing Management
• International Business Management
• New Product Development
• Market Research and Promotional Marketing Management
• Research Methods
• Contemporary Issues in Marketing

Shahina is a Senior Teaching Fellow in Fashion Marketing within the Winchester School of Art at the University of Southampton. She is currently the Programme Lead for MA Fashion Management. Shahina is also the PGT Module lead for PAS1 modules, coordinating different administrative aspects and reviewing the consistency of curriculum content and assessment of the modules across six programmes.

Shahina is a member of the Race Equality Charter (REC) at the university, and she is a core member of the Academic Staff Work Package, contributing to the application for the REC Bronze award.

Shahina has a strong interest in exploring the key issues and concerns around sustainability and fashion. Shahina has been actively contributing to UoS’ Sustainability Strategy through building collaboration and partnership with external organisations and industry experts. Shahina has successfully collaborated in partnership between WSA and Unicef UK, drawing on expertise and resources from Unicef’s existing tool and findings from their impact assessment and programmes in Bangladesh and Vietnam’s garments sectors, and in other developing countries in Asia with a focus on engaging our PG students in developing an understanding on how future business leaders and young entrepreneurs in the global sustainable fashion industry can create capacity for transformational change for children involved in fashion chain.

Prior to joining WSA, Shahina worked as a Teaching Fellow in Marketing at Dublin City University, she also worked as a Visiting Assistant Professor in Marketing at Princess Naura University (PNU) in Saudi Arabia. Shahina has extensive experience in teaching diverse subjects in the areas of Marketing, Consumer Behaviour, Fashion Marketing, International Business Management, New Product Development, Market Research and Promotional Marketing Management.

Shahina also has extensive industry experience. She worked as a Chief Operating Officer at a UK based consulting firm, AiPF. Shahina worked as a senior consultant for several major international projects in the area of market entry strategy, she also worked as an international project co-ordinator for the project on strategic design for the Solomon Islands Port Authority (SIPA).