Research project

Data-driven creativity: Policies to drive local waste recycling behavior

Project overview

Effective recycling of waste is vital to meet the UK's Environmental Services Association (ESA) 2040 net-zero commitment, as well as the European Commission's Waste Framework Directive 2008/98/EC. Although participating communities feel a sense of "pride" by the act of recycling waste, the same positive relationship is not enjoyed with the actual facilities responsible for final disposal of recyclable waste (i.e., recycling centers). Existing quantitative research does not fully account for such human willingness to recycle.

We use mathematical models to measure perceptions towards different recycling centers and how creative messaging motivates individuals to change recycling behaviour.

Staff

Lead researchers

Dr Bismark Singh PhD, SMIEEE, AFORS, FIMA

Associate Professor

Research interests

  • Stochastic optimization, particularly chance constraints.
  • Applications to public health, renewable energy, and sustainability.
Connect with Bismark
Other researchers

Professor Stephanie Jones

Professor of Literature and Law

Research interests

  • Literature and Law
  • Postcolonial and decolonial studies
  • Marine and maritime literatures
Connect with Stephanie

Professor Ian Williams

Professor in Applied Environmental Scien

Research interests

  • Waste and Resource Management
  • Carbon management
  • Air Pollution
Connect with Ian

Research outputs