Module overview
This module is one of the core modules taken by all students on the undergraduate Graphic Arts programmes. In Part 2 you will need to work more independently as you build on what you have learned in Part 1 of the Graphic Arts programme. You will continue to develop your technical capabilities in graphic arts and production workshops and have more creative freedom to work on varied design projects that are more closely modelled on real industry practice.
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- develop and manage a project through a resolved final outcome.
- refer to an appropriate critical context;
- visually communicate decision making processes
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- advance your creative methodologies towards enhanced production values
- select increasingly sophisticated use of techniques appropriate to the resolution of your work;
- use a range of appropriate specialist technical skills to realise your ideas;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- evidence a critical contextual engagement with your subject discipline
- how to apply knowledge gained from a range of sources to support individual outcomes through self-analysis and evaluation;
- professional skills appropriate to contemporary design and production;
- key technical and craft skills to underpin specialist practice
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- research and consider some of the concepts and methods in relation to your practice;
- realise your ideas through self-selected techniques and processes appropriate to your programme of study
- develop experimental interpretations of your own practice and that of others within your subject.
Syllabus
This module marks the next steps in acquiring and developing practical skills.You will find suitable materials and working methods to realise your ideas and complete appropriate technical tasks.
Your developing knowledge of the context of your ideas will be augmented by group discussions, which focus on issues specific to international and local contemporary practice. You will be encouraged to experiment with a range of design methods and techniques and through workshops, to further apply your practical knowledge in the development of your ideas.
In this module, there will be a particular focus on beginning to increase your ability to self-direct a project. Elements of the projects you will work on will be “live” briefs: i.e. they will be in partnership with professional design companies or practitioners or will reflect the “real-life” conditions of professional graphic arts and graphic design.
Learning and Teaching
Teaching and learning methods
Teaching methods include
- technical demonstrations
- lectures
- practical workshops
- tutorials
- critiques
Learning activities include
- technical demonstrations
- seminars
- workshop-based learning
- peer group learning
- critiques
Relationship between the teaching, learning and assessment methods and the planned learning outcomes
In this module learning and teaching activities focus on helping you to explore and investigate your ideas through studio-based or related activities. Group discussions led by practitioners and optional technical demonstrations/workshops will increase your knowledge of the contemporary design and help you develop confidence in the selection and use of practical design and making skills. The module will help you to develop an increasingly informed and skilled individual approach to the realisation of a project.
Type | Hours |
---|---|
Independent Study | 354 |
Teaching | 96 |
Total study time | 450 |
Resources & Reading list
Internet Resources
Harvard citing and referencing support including citethemright online resource.
The Academic Skills Library page for study skills support.
Textbooks
Collins, T. (2014). 100 ways to create a great ad. London: Laurence King.
Dabner, D., & Stewart, S. (n.d.). (2014). Graphic design school: A foundation course for graphic designers working in print, moving image and digital media. Thames and Hudson Ltd.
Bourdieu, P. (1984). Distinction: A social critique of the Judgement of Taste. Routledge & Kegan Paul Ltd.
Barry, P. (2012). The advertising concept book: Think now, design later : A complete guide to creative ideas, strategies and campaigns. London: Thames & Hudson.
Clarke, M. (2007). Verbalising the Visual, Translating art & design into words. London: AVA Publishing.
Brereton, R. (2011). Cut & Paste 21st Century Collage. London: Laurence King.
Bono, E. (1990). Lateral thinking: A textbook of creativity. London: Penguin.
Eskilson, S. (2007). Graphic design: A new history. London: Laurence King.
Gallo, M., & Quintavalle, A. (2001). The poster in history. New York: W.W. Norton.
Gray, C & Malins, J. (2004). Visualizing Research: A guide to the research Process in Art and Design. Hampshire: Ashgate Publishing.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Portfolio Development
- Assessment Type: Formative
- Feedback: The purpose of formative feedback is to enhance your learning, help you understand how you are progressing and how you can develop in the future. There are no marks attached and it will not count towards your final mark. There will be a variety of opportunities for formative feedback within the module, for example: tutorials, seminars, peer group assessment and self-assessment.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |