Module overview
This module builds on the knowledge gained from parts one and two and explores the strategic issues facing fashion businesses today and in the future. Students will develop understanding of the factors which determine a business’s success or failure, and factors outside of a brand / businesses control, with view to building skills in the application of theory to practical outcomes and recommendations via a presentation. These topics might include the issue of sustainability, digital and technology, globalisation, the changing consumer or international fashion markets. It is anticipated that this module will build and develop ideas that might be used for your final project.
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- apply effective project management skills to the development and completion of your work;
- effectively articulate ideas through oral and visual formats using a range of media widely used in business.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the theoretical frameworks influencing fashion futures.
- the process, development and impact of strategic intelligence across a range of contextual issues both inside and external to brands (e.g globalisation, innovation, sustainability, marketing ethics);
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- formulate a critical and strategic view of contemporary fashion marketing and management issues;
- apply critical thinking and selective practice through the generation of a range of ideas which are evaluated and developed into a presentation.
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- develop and produce digital fashion content for a professional presentation.
Syllabus
Building on your existing knowledge and understanding of fashion marketing and associated business practices and theories, this module focuses on:
- Why brands need to identify major issues that will impact their future business
- Drawing analytical conclusions and persuasive arguments
- Critical issues and their impact on business, marketing and product strategies such as sustainability, globalisation, innovation and technology
- Formulating a presentation using relevant digital business tools
You are encouraged to utilise taught elements of fashion marketing and management, interpersonal skills, critical and analytical thinking, problem solving and creative communication and presentation skills towards the development of a group presentation.
Learning and Teaching
Teaching and learning methods
Teaching methods include:
- lectures;
- seminars;
- tutorials ;
- group critiques.
Learning activities include:
- group discussion;
- presentations;
- Study Skills Hub;
- peer group learning.
Type | Hours |
---|---|
Workshops | 4 |
Follow-up work | 40 |
Lecture | 6 |
Wider reading or practice | 24 |
Preparation for scheduled sessions | 14 |
Completion of assessment task | 48 |
Seminar | 6 |
Tutorial | 8 |
Total study time | 150 |
Resources & Reading list
Internet Resources
Journal Articles
Journal of Fashion Marketing and Management. , Emerald.
Journal of Services Marketing. , Emerald.
Textbooks
Hines, T, & Bruce, M (2007). Fashion Marketing : Contemporary Issues. Amsterdam; Boston: Butterworth-Heinemann.
Butterworth-Heinemann Burk wood, Marian (2013). Essential Guide to Marketing Planning. London: Financial Times/ Prentice Hall.
Kotler. P & Keller.K (2016). Marketing Management. Pearson.
Brennan.R, Baines.P, Garneau.P & Vos.L (2008). Contemporary Strategic Marketing. Palgrave.
Pearson Schmidt R A & Wright H (1996). Financial Aspects of Marketing. Palgrave Macmillan.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Presentation
- Assessment Type: Formative
- Feedback: Feedback on the Individual Presentation will include:- •Monitoring of Students progress through regular attendance of scheduled sessions •group tutorials •peer and discussion •Focused targets will be agreed at each formative meeting that will inform the summative assessment.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Digital presentation | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Digital presentation | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Digital presentation | 100% |