Professional Planning and Evaluation

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how your practice relates to the professional context of the graphic arts.
• how to develop an appropriate professional plan for your introduction industry practice;
• major developments in current and emerging media and technologies);

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• employ digital literacies to support your learning.
• communicate and present ideas in a variety of oral, written and visual formats;

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• propose creative solutions to manage and negotiate the complexities of your practice;
• identify and apply a range of specific practical methodologies and skills that relate to contemporary practice within Motion Design/ Graphic Design/ Illustration or Photography.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• apply critical enquiry and reflection to evaluate your work;
• realise your ideas through the evaluation and selection of appropriate media, materials and processes.

Indicative content for this module normally includes:

• identification of specific areas of industry where your potential career could be situated;
• discussions to identify key developments and strengths within the work you have produced on the course so far and enable you to evaluate your practice in relation to a developing understanding of the professional context;
• mapping of a potential future trajectory and prepare material that will equip you to communicate your potential to employers, clients, customers or for further study. These materials will utilise both digital and analogue formats and be developed out of insight into the specific characteristics of your emerging specialist interests.

Professional Skills:

• digital/creative content;
• building a CV;
• networking and the professional use of social media;
• presentation skills (preparation, presentation style and practice);
• time management and project planning.

Teaching methods include:

• seminars;
• lectures;
• tutorials;
• peer Review;

Learning activities include:

• review and revision of information provided during practitioner presentations and studio visits;
• independent primary research and interviews with practitioners
• peer group discussion;
• guided independent research;
• design and preparation of appropriate materials;
• Study Skills Hub.

Knowledge developed from presentations by professional practitioners and conversations with recent alumni will enable you to develop an understanding of a variety contemporary practice models within the graphic arts, alongside potential avenues for further study. Intellectual and research skills will be supported and enhanced with guidance and using material distributed via virtual learning environments such as Blackboard, Panopto and Lynda.com. Presentation, peer review and conversations with your tutors will identify key concerns and ideas within the work you have produced and enable you to evaluate your practice against your developing understanding of the professional context. Packaging and preparing materials to communicate potential employers, clients, customers or for further study will further refine your subject specific and practical skills in the utilisation of both digital and analogue formats. Seminars and tutorials will support the further development of transferable and generic skills, helping you plan and organise your time to meet deadlines.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Portfolio

• Assessment Type: Formative
• Feedback: Feedback on project brief. You will experience formative feedback during the module in different learning situations, for example: tutorials, presentations, crits and written feedback, contributing to the written summative feedback given at the end of the module.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.