Module overview
This module will further your understanding of design management and it’s link with the various fields of business in an organisation. You will be encouraged to critically analyse the function of design in an organisational context. You will begin to understand the con-text from a strategic business unit perspective and the wider impact of design management derived from economic, financial, and resource-based view. Through lectures and seminars, you will examine and explore key concepts of design audits, design law, Intellectual Property Rights (IPR), service design, design transformation and evaluate the impact of digital technologies including artificial intelligence in the context of design management activities.
The curriculum will also cover quality control models in design management, economic and financial aspects of decisions in design management, design-based aspects of brand equity, ethics & corporate social responsibility, and strategies for sustainable design in improving business performance. The module will also enable you to understand the significance of the consumer experience concept and the key factors that influence consumer expectations and experiences within the context of design.
This module will advance your understanding about the theory and practices of design management as an emerging field of study, and you will be encouraged to further apply this in the final major project in the third semester.