Module overview
This module will look at processes supporting the design of new entrepreneurial ventures and offerings. In teams, students will follow a number of experimental and participative models to develop and test prototype ideas. The academic discipline of entrepreneurship will also be examined in order to provide a theoretical background, and to investigate what we currently know (and don't know) about new venture success.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Pitch a new business idea / business case.
- Apply and evaluate design thinking as a business process;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Write effectively for business purposes;
- Work effectively as part of a task-orientated and diverse group.
- Manage individual tasks, personal resources and time effectively;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Key success factors for entrepreneurship;
- Design methods applied to entrepreneurship.
Syllabus
- Entrepreneurship success factors
- The role of the entrepreneur
- Processes for developing and testing new business ideas (lean start-up, design thinking)
- Stakeholder analysis (and market research) – tools and techniques
- Types of entrepreneurship (e.g. social entrepreneurship)
- Entrepreneurship support and resources
Learning and Teaching
Teaching and learning methods
Teaching methods include:
- Lectures
- In class exercises
Learning activities include:
- Individual reading and research
- Group discussions
- Individual report writing
| Type | Hours |
|---|---|
| Independent Study | 70 |
| Teaching | 30 |
| Total study time | 100 |
Resources & Reading list
Journal Articles
Carlgren, L., Elmquist, M. & Rauth, I. (2016). The Challenges of Using Design Thinking in Industry – Experiences from Five Large Firms. Creativity and Innovation Management, 25(3), pp. pp.344-362.
Luotola, H. et al (2017). Embracing uncertainty in value-based selling by means of design thinking. Industrial Marketing Management, 65((June)), pp. pp. 59-75.
Textbooks
Cross, N. (2011). Design Thinking: Understanding How Designers Think and Work. Berg Publishers.
Luchs, M.G. (2015). Design thinking: new product development essentials from the PDMA. Wiley-Blackwell.
Ries, E (2011). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Penguin.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class formative opportunities
- Assessment Type: Formative
- Feedback: Feedback will be given in class for class discussions and informal group work activities.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Report | 70% |
| Group report and presentation | 30% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Report | 100% |
Repeat Information
Repeat type: Internal & External