Strategic Analytics

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Communicate clearly, and in a transparent way, the strengths and weaknesses of said methods to the relevant stakeholders.
• Apply correctly a repertoire of strategic management methods; empirically evaluate the performance of said methods using business analytics.
• Support stakeholders in making an informed choice of strategic and business analytics methods for each strategic problem.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• What strategy is and why it is important to all organisations.
• Be aware of the dynamics of business and the importance of frequent strategic reviews.
• To develop an understanding of the frameworks, methods and models available from management science and their role in supporting the strategic development process.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Be aware, and explain convincingly to others, the importance of addressing strategic problems using business analytics.

• Strategy Analytics: What is Strategic Management? How data is shaping managerial capabilities and decision making?
• Assessing the external environment: Scenarios and Analytical Hierarchy Process
• Assessing the internal environment: Resource mapping and System Dynamics modelling
• Making decision under uncertainty: Decision trees
• Negotiating in the competitive environment: Game theory
• Growing start-ups: Managing uncertainty
• Optimising mature organisations: Data Envelopment Analysis

Teaching and learning methods

The module is delivered through pre-course reading and lectures. The various concepts will be illustrated using real-world operational problems and data. In addition there will be in-class independent learning, through group exercises. We will also try to invite academia and industry leaders as guest lecturers.

Resources & Reading list

Textbooks

Kunc, M, (2018). Strategic analytics; Integrating Management Science and Strategic Management. John Wiley & Sons..

•O’Brien, F. and Dyson, R. (2007). Supporting Strategy: Framework, Methods and Models. John Wiley & Sons.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Feedback

• Assessment Type: Formative
• Feedback: Formative group feedback on students’ performance in in-lecture exercises will be provided verbally immediately after the exercises. If possible, students will use technological tools to answer questions in the exercises.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External