Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Chinese SME development and industrial upgrading
Fenfang Lin, Jake Ansell & Wai-Sum Siu, 2020, International Journal of Emerging Markets
DOI: 10.1108/IJOEM-01-2019-0054
Type: article
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits
Weisha Wang, Cheng Chen, Bang Nguyen & Paurav Shukla, 2020, International Marketing Review, 37(6), 1155-1180
DOI: 10.1108/IMR-01-2019-0012
Type: article
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
2020, European Sport Management Quarterly
DOI: 10.1080/16184742.2020.1765828
Type: article
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
Robert Eller, Philip Alford, Andreas Kallmunzer & Mike Peters, 2020, Journal of Business Research, 112, 119-127
DOI: 10.1016/j.jbusres.2020.03.004
Type: article
Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends
Pantea Foroudi, Tugra Akarsu, Reza Marvi & Janarthanan Balakrishnan, 2020, Industrial Marketing Management, 0, 1-20
DOI: 10.1016/j.indmarman.2020.03.026
Type: article