Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Can luxury fashion brands ever really be inclusive?
Dina Khalifa & Paurav Shukla, 2021, The Conversation
Type: article
Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty
Stephen Wilkins, Joe Hazzam & Phil Megicks, 2021, Journal of Strategic Marketing, 1-16
DOI: 10.1080/0965254X.2021.1946127
Type: article
When luxury brand rejection causes brand dilution
Dina Khalifa & Paurav Shukla, 2021, Journal of Business Research, 129, 110-121
DOI: 10.1016/j.jbusres.2021.02.041
Type: article
Minimalism in consumption: A typology and brand engagement strategies
Aniruddha Pangarkar, Paurav Shukla & Charles Ray Taylor, 2021, Journal of Business Research, 127, 167-178
DOI: 10.1016/j.jbusres.2021.01.033
Type: article
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Sung Ho Han, Cheng Chen & Timothy Lee, 2021, International Journal of Hospitality Management, 94
DOI: 10.1016/j.ijhm.2020.102847
Type: article