Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Wai Wai (Joyce) Ko, Cheng Chen, Gordon Liu, Bang Nguyen & Sachiko Takeda, 2020, Information Technology & People, 33(6), 1489-1514
Type: article
2020, Computers in Human Behavior, 110, 1-9
Type: article
Guoqing Zhao, Jorge Hernandez Hormazabal, Sebastian Elgueta, Juan Pablo Manzur, Shaofeng Liu, Huilan Chen, Carmen Lopez, Dulekha Kasturiratne & Xiaoning Chen, 2020, Production Planning & Control
Type: article
Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen & Dorothy Yen, 2020, Journal of Strategic Marketing
Type: article