About
Dr Liyuan Wei is an associate professor in marketing at Southampton Business School, University of Southampton.
Accepting applications from PhD students.
Email: [email protected]
Tel: +44 23 8059 0369
Dr Liyuan Wei is an associate professor in marketing at Southampton Business School, University of Southampton.
Dr Liyuan Wei’s current research involves responsible and ethical consumption and consumer wellbeing.
Marketing research methods, Marketing analytics, Marketing communications, Digital marketing, Strategic marketing
Dr Liyuan Wei joined the UoS in 2024. Before that, Dr Wei worked in Brunel University London and City University of Hong Kong. She holds a Ph.D. from Rotman Schcool of Management, University of Toronto in Canada.