Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Negative spill over effects in brand alliance crises
La Toya Quamina & Jaywant Singh, 2023, Public Relations Review
Type: article
Service failure research in the hospitality and tourism industry
Tugra Akarsu, Reza Marvi & Pantea Foroudi, 2023, International Journal of Contemporary Hospitality Management, 35(1), 186-217
DOI: 10.1108/IJCHM-11-2021-1441
Type: article
Managing the challenge of luxury democratization: a multicountry analysis
Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu & Dina Khalifa, 2022, Journal of International Marketing, 30(4), 44-59
DOI: 10.1177/1069031X221126925
Type: article
Links between risk source identification and resilience capability building in agri-food supply chains
G. Zhao, F. Olan, S. Liu, J. Hormazabal, Carmen Lopez, N. Zubairu, J. Zhang & X. Chen, 2022, IEEE Transactions on Engineering Management, 1-18
DOI: 10.1109/TEM.2022.3221361
Type: article
When luxury democratizes: exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions
Veronica Rosendo-Rios & Paurav Shukla, 2022, Journal of Business Research, 155(B)
DOI: 10.1016/j.jbusres.2022.113448
Type: article