Marketing Analytics (MSc)

You'll need a 2:1 degree.

We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as: 

• economics
• engineering
• statistics
• management
• computer sciences

Find the equivalent international qualifications for your country.

We do not accept the following subjects:

• Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
• Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

We accept other English language tests. Find out which English language tests we accept.

If you don’t meet the English language requirements, you can achieve the level you need by completing a pre-sessional English programme before you start your course.

Pre-masters

If you don’t meet the academic requirements, you can complete a pre-master's programme through our partnership with ONCAMPUS. Learn more about the programmes available.

Recognition of professional experience

If you don't have the exact entry requirements, but you have significant work or voluntary experience in this sector we'll assess your relevant professional experience, your subject knowledge and your aptitude for learning.

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: [email protected]
Tel: +44(0)23 8059 5000

This is a 12-month course, you'll complete all your taught modules in the first 9 months and in the final 3 months you'll work on your dissertation.

Compulsory modules provide a balanced grounding in the skills of marketing analytics. You'll then choose from optional modules that provide opportunities for specialism in areas including:

• project management
• data protection law
• forecasting

The first semester will build upon your knowledge of digital marketing analytics. You'll look at marketing in the 21st century, building customer insight, data analytics and text mining and social network analytics.

Want more detail? See all the modules in the course.

Learning

You’ll learn through a range of teaching methods, including:

• lectures
• group work
• computer lab sessions
• real-world case studies and data

For example in the Credit Scoring and Data Mining module you’ll use real credit scoring data and software. 

You will prepare a dissertation in a domain of interest in Marketing Analytics. We also invite industry speakers from the marketing analytics field to talk to students about current sector issues. Previous speakers have come from companies such as Alitex, LV=, and Firebrand Training.

You’ll have the opportunity to use the main industry-standard tools for managing, analysing and presenting big data, including statistical programming software. By the time they have graduated, many students are ready to take the exam to become a certified Base Programmer.

Assessment

We'll use a variety of ways to assess that the main learning outcomes of the course are being met.

These include:

• group or individual coursework
• writing posts or blogs
• group presentations
• group or individual coursework

Dissertation

You'll need to use the methods, techniques and skills you learn in the taught part of the programme to write a 15,000-word dissertation. Researching and writing your dissertation will require around 600 hours.

Academic Support

There's plenty of support on offer should you need it. Your personal academic tutor will help you with academic issues or signpost you to other types of support. The relatively small intake on this course means you’ll get plenty of individual attention from module leaders, who will also keep you informed of relevant special events or career opportunities.

There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.

You’ll be prepared for roles such as:

• marketing analyst
• market research analyst
• digital insight analyst
• decision support consultant
• data scientist
• data analyst
• data specialist
• customer relationship management (CRM) analyst
• credit risk analyst

We're a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you throughout your time as a student and for up to 5 years after graduation. This support includes:

• work experience schemes
• CV/resume and interview skills workshops
• networking events
• careers fairs attended by top employers
• a wealth of volunteering opportunities
• study abroad and summer school opportunities

We have a thriving entrepreneurship culture. You'll be able to take advantage of:

• our dedicated start-up incubator, Futureworlds
• a wide variety of enterprise events run throughout the year
• our partnership in the world’s number 1 business incubator, SETsquared

Tuition fees

Fees for a year's study:

• UK students pay £15,800.
• EU and international students pay £31,500.

Check fees for other versions of this course.

Deposit

If you're an international student on a full-time course, we'll ask you to pay £2,000 of your tuition fees in advance, as a deposit.

Your offer letter will tell you when this should be paid and provide full terms and conditions.

Find out about exemptions, refunds and how to pay your deposit on our tuition fees for overseas students page.

What your fees pay for

Your tuition fee covers the full cost of tuition and any exams. The fee you pay will remain the same each year from when you start studying this course. This includes if you suspend and return.

Find out how to pay your tuition fees.

Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.

Explore:

• accommodation costs
• living costs
• budgeting advice
• fees, charges and expenses regulations

Southampton Business School Postgraduate UK Scholarship

A scholarship is available to home fee paying students studying an eligible postgraduate master's at Southampton Business School. 

Find out more about the Southampton Business School Postgraduate UK Scholarship, including eligibility and conditions.

Southampton Business School Deans Postgraduate Scholarship

A scholarship of £9,000 is available to international students studying for an eligible postgraduate master’s at Southampton Business School.

Find out more about the Southampton Business School Deans Postgraduate Scholarship, including eligibility and conditions.

Southampton Business School Postgraduate International Scholarship

A scholarship is available to international students studying for an eligible postgraduate master’s at the Southampton Business School.

Find out more about the Southampton Business School Postgraduate International Scholarship, including eligibility and conditions.

Other postgraduate funding options

A variety of additional funding options may be available to help you pay for your master’s study. Both from the University and other organisations.

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Find out about funding you could get as an international student.

1. Use the 'apply for this course' button on this page to take you to our online application form.
2. Search for the course you want to apply for.
3. Complete the application form and upload any supporting documents.
4. Submit your application.

For further details, read our step by step guide to postgraduate taught applications.

Application deadlines

Application assessment fee

We’ll ask you to pay a £50 application assessment fee if you’re applying for a postgraduate taught course.

This is an extra one-off charge which is separate to your tuition fees and is payable per application. It covers the work and time it takes us to assess your application. You’ll be prompted to pay when you submit your application which won’t progress until you've paid.

If you're a current or former University of Southampton student, or if you’re applying for certain scholarships, you will not need to pay the fee. PGCE applications through GOV.UK and Master of Research (MRes) degree applications are also exempt. Find out if you’re exempt on our terms and conditions page.

Supporting information

When you apply you’ll need to submit a personal statement explaining why you want to take the course. 

You’ll need to include information about: 

• your knowledge of the subject area
• why you want to study a postgraduate qualification in this course
• how you intend to use your qualification

References are not required for this programme.

Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.

What happens after you apply

You'll be able to track your application through our online Applicant Record System.

We receive a high volume of applications for this course. This means you may not receive a response to your application for up to 12 weeks.

If we offer you a place, you will need to accept the offer within 30 working days. If you do not meet this deadline, we will offer your place to another applicant.

Unfortunately, due to number of applications we receive, we may not be able to give you specific feedback on your application if you are unsuccessful.

Equality and diversity

We treat and select everyone in line with our Equality and Diversity Statement.

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: [email protected]
Tel: +44(0)23 8059 5000