Centre for Marketing Research About our research Access to skills and expertise Our people Our projects Our publications Get in touch Postgraduate opportunities Centre for Marketing Research Our publications Search our publications to read about our work in more depth. Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits Weisha Wang, Cheng Chen, Bang Nguyen & Paurav Shukla, 2020, International Marketing Review, 37(6), 1155-1180 DOI: 10.1108/IMR-01-2019-0012 Type: article Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships 2020, European Sport Management Quarterly DOI: 10.1080/16184742.2020.1765828 Type: article Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization Robert Eller, Philip Alford, Andreas Kallmunzer & Mike Peters, 2020, Journal of Business Research, 112, 119-127 DOI: 10.1016/j.jbusres.2020.03.004 Type: article Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends Pantea Foroudi, Tugra Akarsu, Reza Marvi & Janarthanan Balakrishnan, 2020, Industrial Marketing Management, 0, 1-20 DOI: 10.1016/j.indmarman.2020.03.026 Type: article The implementation and impact study of the knowledge mobilization model for decision support in agri-food supply chains Guoqing Zhao, Shaofeng Liu, H. Chen, S. Elgueta, J. P. Manzur & Carmen Lopez, 2020 DOI: 10.26754/uz.978-84-18321-00-9 Type: conference Pagination Previous page ‹ Previous … Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Current page 10 Page 11 Page 12 Next page Next ›