Marketing (BSc)

Award
Bachelor of Science
Typical Offer
AAA View full entry requirements
Duration
3 years
Course Type
Full-time
Campus
Highfield
UCAS Course code
N501

About this course

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. Ranked UK top 10 in the Complete University Guide, this course provides plenty of hands-on learning. You'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.

With this marketing course, you can:

  • get hands-on experience by running real digital campaigns for organisations
  • benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
  • learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
  • develop an understanding of how to measure the success of marketing efforts in different types of companies
  • get skills in related topics such as accounting, analytics and strategy
  • learn how to use the latest marketing software and tools

Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.

This programme is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice.

Our Marketing students who are part of an IDM-accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing. IDM Tutor for this programme: Dr Monica Mihalache

We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.

Our courses are regulated in England by the Office for Students (OfS).

Accreditations

Sensory Marketing: Why it matters and how to use it

Experience a taster lecture delivered by Marketing lecturer Dr Tugra Akarsu.

Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.